Spotify: Play your part

The Play Your Part campaign, encouraged eligible voters to get out and vote in the 2020 U.S. Election—with a special emphasis on supporting potential first-time voters in getting ready to do so, in a way only Spotify could.

We teamed up with artists, influencers, and creators such as Conan Gray, Alaina Castillo, King Princess, Chloe x Halle, and more to showcase the importance of voting and provide resources to guide listeners through the election process. We used the idea of in-app-song-targeted messaging to prove how simple the process of voting can be, from voices young voters know and love. We also used the concept of “How-To” videos to create unique “How-To Vote” content from some of 2020’s favorite artist.

This campaign was about making young voices heard. Additionally, we provided resources from partner organizations like HeadCount and TurboVote to assist users in getting registered, as well as BallotReady to help our listeners make a plan to vote.

Awards:
ADC Awards - Craft in Writing - Shortlist
ADC Awards  Innovation - Shortlist
ADC Awards  Direct - Digital - Shortlist
ADC Awards - Craft in Writing - Shortlist