Spotify: 2020 Wrapped

Spotify’s 2020 annual Wrapped campaign recognizes the resilience of people across the industry, from artists to sound tech folks working at empty venues. 2020 Wrapped was a story of grit and gratitude.

I was a part of the 2020 Wrapped concept, as well as OOH and the films that were a large part of the success of the campaign.

If you look closely at each of the films you’ll find hundreds of artist-specific easter eggs for fans to pick up on. Taylor Swift’s fans unsurprisingly almost caught every single one.