MUSE: Ask for a Raise

Unfortunately, women are 25% less likely to get a raise than men. So for April 4th, Equal Pay Day, we launched Ask For A Raise, a campaign to help close the wage gap by creating a powerful tool to get women the money they deserve.

We created a Facebook Messenger Chatbot based on one of the world's most fierce female industry leaders: Cindy Gallop. The bot pulled in data from financial data from PayScale to arm women with all information and confidence they needed to ask for a raise, creating a checklist of accomplishments to present to their bosses, as well as set a date to ask. We saw over 100k users in the first week with zero media spend and 180MM earned media impressions.