Nike: NYC x Puerto Rico

Culture is everything for Puerto Ricans in New York City or Puerto Rico. So for athletes of Puerto Rican descent — like Jasmine Camacho-Quinn or Nicky Nieves — no matter the arena, the ambition is always to celebrate culture while dominating the biggest stages.

2020land was tapped by Nike NYC to develop a campaign to energize the Puerto Rican community in NYC in the run up to the annual Puerto Rican Day Parade, honoring the intersection of sports, the city and the island. We not only came up with the overall concept and executions, but also managed the entire process soup to nuts, including casting, film and photo production, editing, post production, retouching and final delivery of all social, OOH and digital assets. We also developed, sourced and coordinated a Parade Day influencer campaign, featuring Puerto Rican creators.