JET: Careculator

A key piece of Jet.com's Innovating Saving campaign that led to a Media Grand Prix at Cannes.

The “Careculator” was an online experience, launched during the holidays, that told users how much to spend on their friend’s gifts based on how much said friend interacts with them online. How? It used advanced “Careculus” to analyze the amount your friends’ like, comment, tag, and share your posts to literally put a price on your friendships. And of course, it also served up the gifts you can get in that price range (for less) on Jet.com.